Applying eyeshadow – Our best tips


Are your eye makeup skills still developing? Most customers feel the same way. If you're not yet a makeup pro, our FAQs on applying eyeshadow will certainly help you.

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This question is probably one of the most frequently asked in eye makeup: Eyeshadow – where light, where dark? Basically, you can apply lighter colors over the entire eyelid up to the crease. They make your eyes appear larger and more awake. A gentle, light highlight  in the inner corner of the eye and on the highest point of the eyebrow provides an instantly fresher, more radiant look. Darker tones, on the other hand, are ideal for achieving depth and definition in the eye. Apply them directly in the crease and blend carefully. 

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Drawing eyeliner with eyeshadow – a good idea?

This trick is perfect for subtle everyday looks or if you prefer a softer eye makeup. When applied as eyeliner, eyeshadow creates a softer line than liquid eyeliner. Another advantage: while liquid eyeliner requires a steady hand and a lot of precision, eyeshadow can be quickly corrected - ensuring the perfect eyeliner! The best tool for application is a precise, angled, or tapered brush. You can apply the eyeshadow either dry or wet.

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Beauty Hacks for Cream Eyeshadow 

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A delicate eyeshadow cream is best applied with clean fingers, a brush, or a small sponge. Blend well to avoid unsightly edges. You can build up the intensity of the color as desired and apply the cream eyeshadow multiple times. Your creativity knows no bounds! Our tip: A practical Multi Balm Stick is also the perfect cream eyeshadow. The melting texture is ideal for application on the eye (as an eyeshadow stick).Deiner Kreativität sind keine Grenzen gesetzt! 

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If you prefer to apply your cream eyeshadow with a brush instead of fingers, you should use a flat, densely packed synthetic brush. Such a brush helps you apply the cream eyeshadow evenly and with high coverage. Synthetic brushes are ideal for cream products because they are less porous than natural bristle brushes and therefore absorb less product. This allows for a more even application. 

For blending your cream eyeshadow, a synthetic blending brush with soft, dense bristles is suitable. They are gentle on sensitive skin and allow seamless blending of the edges.

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Eyeshadow crumbled – What to do?

Your favorite eyeshadow has fallen, and now the texture is lost in many small crumbs in the pan? In this case, you can easily perform a little DIY to rescue your eyeshadow.
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Too much effort for you? Then it goes faster: Crumble the broken eyeshadow in the pan and apply the fine pigments with a clean finger or brush to your eyelid. In this case, you should apply a primer, concealer, or foundation beforehand to help the individual pigments adhere better. 

Our tip: It also works with broken powder or blush

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How long does eyeshadow last?

"When has my eyeshadow expired?" – This question reaches us repeatedly. Information on the shelf life of our eyeshadows can be found on the product packaging. 

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How do I know if my eyeshadow has expired?

If you notice the following changes in the product, it's best to replace the eyeshadow as a precaution. In general: If you experience itching, redness, or other unusual skin reactions when applying it, you should stop using the product immediately.

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The colour has changed or is less intense.

The eyeshadow has become dry, crumbles, or feels harder than usual. 

An unusual or strong smell can be a sign that the eyeshadow has gone bad. Especially if a product smells rancid or sour, it should be discarded. 

Cream eyeshadows or eyeshadow sticks should be smooth and easy to apply. If they dry out, form a hard film on the surface, or become lumpy, they may no longer be usable.

More inspiration for you

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