How to Find the Right Bronzer and Highlighter Shade? 

Bronzer and highlighter can instantly give you a fresh complexion, enhance your appearance, and add a delicate glow. Our shopping guide quickly helps you find the right product.
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The frequent question "What color should a bronzer or highlighter be?" can be quickly answered: Your individual skin undertone is crucial for the right choice. It is an important factor for a natural, type-appropriate look.

How to Find Your Skin Undertone

Look at the veins on the inside of your wrist in natural daylight. What color do they appear to be?


  • Bluish: Cool undertone
  • More green: Warm undertone
  • Neither bluish nor greenish: Neutral skin type
Which bronzer suits your skin type can be seen in the following shopping guide.

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Highlighter and bronzer for your skin type

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Everything you need to know about highlighters

What types of highlighters & blushes are there and which one is best for me? We are happy to answer these and other questions.

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Powder Texture

Easy to use, perfect for makeup beginners, can be easily blended and built up.

Cream Texture

"Easy to blend, ideal for dry skin and on the go, can be applied with a finger.

Liquid Texture

Ideal for particularly dry skin, provides the skin with additional moisture and care.

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A highlighter achieves different beauty effects. Depending on where you apply it, you can "create" optical advantages:

In the corner of the eye: Opens your look.

Cheekbones: Emphasizes your natural bone structure and can make your face appear slimmer.

Along the bridge of the nose: Makes the nose look smaller.

Above the upper lip: Dab the highlighter on the Cupid's bow and the middle of the lower lip. Makes the mouth appear fuller.

In your foundation: Mix a little liquid highlighter with your foundation. Your complexion will get a gentle shimmer.

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Bronzer – How to use it correctly

Is a bronzer already an all-time favorite for you, or are you still hesitant to try it out? If you are more of a makeup beginner, our tips will help you quickly get the hang of it. This makes your question "How do I use bronzer correctly?" a thing of the past – promised!

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With a bronzer, the areas of the face that are more tanned, known as "sun terraces," are highlighted: cheekbones, forehead, nose, and chin. The most important thing is to blend the bronzer well so that no unsightly edges and unevenness arise. Carefully test the right amount of bronzer for your skin type.

Powder Bronzer: Take some bronzer with a brush, tap off excess powder on the back of your hand, and then apply the brush to the cheekbones. Blend it upwards towards the ears. For a fresh look, you can also apply some bronzer to the nose and chin. Distribute the bronzer best with small, circular movements so that no hard edges arise.

Bronzing Cream: Distribute your cream bronzer with your fingers or also with a brush. Apply your bronzer to the cheeks, jawline, around the temples, and on both sides of the nose. Also, pay attention to smooth transitions.

If you are wondering which brush is suitable for bronzer, we show you a small selection here. So much in advance: Investing in a suitable bronzer brush is definitely worth it if you want to achieve an even result. Your choice should fall on a large, angled brush. By the way: This brush is also good for cream bronzer.

Blush and bronzer are among the most important makeup products for a fresh complexion. Unfortunately, they are often confused at first glance. However, they pursue different beauty goals.

Blush: Gives your cheeks a fresh, rosy color and imitates the natural blushing of the skin. A pleasant side effect: Tired skin is cleverly concealed, and your makeup looks much fresher.

Bronzer: On the other hand, gives your skin a warm, tanned touch and provides more dimension and depth.

Der Make-up Trend Bronzing beschreibt das Konturieren des Gesichts und Betonen einzelner Gesichtspartien mithilfe eines Bronzers. Diese einfache Make-up-Methode lässt deinen Teint wie frisch nach dem Sommerurlaub aussehen und ist auch für Schminkanfänger:innen gut geeignet.

Bei dieser Make-up-Technik kannst du vorteilhafte Gesichtspartien oder die, die dir besonders gut gefallen, betonen und andere kaschieren. Das klappt am besten mit einem Bronzer, Contouring-Stick oder einer Contouring-Palette mit mehreren Farbtönen. Make-up-Profis können beim Contouring auch zur Selbstbräunungscreme greifen. Wie das genau geht, kannst du in unserem Beitrag zur Selbstbräuner-Routine nachlesen.

Makeup trend strobing – how it works

Do you want to give your face more expression? Try strobing! With this natural makeup trend, you can beautifully emphasize your optical advantages naturally. The best part: Strobing is easier and more uncomplicated to apply than contouring and is therefore particularly suitable for makeup beginners. What are you waiting for?
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More inspiration

Get ideas for your natural styling with these exciting topics.

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